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John Benjamin Harris Papers, 1955-1991 and The John W. Hartman Center for Sales, Advertising & Marketing History David M. Rubenstein Rare Book & Manuscript Library Inventory of the John Benjamin Harris Papers, 1955-1991 and undated David M. Rubenstein Rare Book & Manuscript LibraryDuke UniversityBox 90185, 103 Perkins LibraryDurham, North Carolina 27708 USAPhone: (919) 660-5822 / Fax: (919) 660-5934Email: URL: Abstract
John Benjamin Harris is Professor Emeritus of Management and Marketing at Virginia State University.
He pioneered governmental and commercial awareness of African American advertising markets and, inthe 1970s, became the Director of the Virginia State Office of Minority Business Enterprise and SpecialAssistant to the Governor for Minority Enterprise.
The John Benjamin Harris Papers span the years 1955-1991 and include scholarly articles, corporatereports and proposals, product labels, 16mm film reels, and audio tapes. Materials represent Harris'academic and professional work at New York University and Virginia State University as well as hiswork for the Virginia State Office of Minority Business Enterprise. Topics touched on in the collectioninclude minority business enterprises; minority markets and minorities (especially African Americans)as consumers; and African American mass media. In addition, the collection reflects Harris' work for theadvertising industry with employers including Cunningham & Walsh, Inc., the Leo Burnett Company,Inc., and the Ted Bates Company. Brands represented include Alka-Seltzer (Miles Laboratories),Campbell Soup, Coca-Cola, Cleveland Electric, Eastman Kodak, Pillsbury, and Schlitz.
Inventory of the John Benjamin Harris Papers, 1955-1991 and undated Descriptive Summary
Collection Title: John Benjamin Harris Papers, 1955-1991 and undated
Creator: Harris, John Benjamin
Extent: 2.1 Linear Feet, 790 Items
Language of Material: Material in English
Information for Users
Access Restrictions
Collection is open for research.
However, original audiovisual materials are closed to patron use. Use copies are available in thecollections.
In addition, collection may contain materials to which the Acknowledgment of Legal Responsibilitiesand Privacy Rights form applies. Patrons must sign this form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library ServiceCenter. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book &Manuscript Library to use this collection.
Copyright Notice
The copyright interests in this collection have not been transferred to Duke University. For more
information, consult the copyright section of the Regulations and Procedures of the David M.
Rubenstein Rare Book & Manuscript Library.
Preferred Citation
The John Benjamin Harris Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke
University.
Provenance
The John Benjamin Harris Papers were received by the David M. Rubenstein Rare Book & Manuscript
Library as a gift in 2005.
Processing Information
Processed by Stacy Lavin, March 2007
Encoded by Stacy Lavin and Richard Collier Accession 2005-0101 is described in this finding aid.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, andour local Style Guide. Inventory of the John Benjamin Harris Papers, 1955-1991 and undated Biographical Note
Kingsland Elementary School, Chesterfield County, VA Certificate of Barber Practice and Science from Virginia State CollegeTrade School Graduated, D. Webster Davis High School (Virginia State CollegeLaboratory School) Virginia State College, Department of Military Science B.S. in Business Administration, Virginia State University Instructor in Military Tactics and Strategy, U.S Army QM School Assistant Hotel Manager, Love B. Woods, Inc., New York, NY M.B.A. in Marketing and Management, New York University, GraduateSchool of Business Administration Special Advertising Representative and Space Salesman,AFRO-AMERICAN Newspapers, Inc., Baltimrore, MD Assistant Professor of Business and Economics and Director of Publicity,Virginia Union University Fellow, General Electric and National Association of Manufacturers,Claremont Men's Graduate School, Advanced Certificate in BasicEconomics General Electric Fellow,University of Chicago, Graduate School ofBusiness, Certificate in Applied Economics Special Projects Officer, International Business Machines, Office ProductsDivision Inventory of the John Benjamin Harris Papers, 1955-1991 and undated Certificate in Macro Economic Theory, Case Institute of Technology.
Republic Steel Fellow/Economics-in-Action Fellow Advertising Planner and Special Markets Assistant, Eastman KodakCompany NDE Fellow, Audio Visual Media Technology, Graduate School ofEducation, Virginia State College (now Virginia State University) Associate Professor of Marketing and Management, School of Business,Virginia State University General and Special Markets Advisor to Vice President, PillsburyCompany, Grocery Products Division Consultant on Minority Affairs, U.S. Navy Department Certificate in Advanced Advertising Management, Montauk, NYAssociation of National Advertisers (ANA) Assistant Account Executive, Benton & Bowles Advertising Agency Member, President's Inter-Agency Socio-Economic Policy Staff forMinority Business Enterprise Assistant Brand Manager, The Proctor and Gamble Company, ToiletGoods Division Director, Virginia State Office of Minority Business Enterprise andSpecial Assistant to Governor for Minority Enterprise, Office of theGovernor, Commonwealth of Virginia Associate Professor of Marketing, School of Business, Virginia StateUniversity Evening School (10 years) Information Specialist, USDA, Agriculture Stabilization and ConservationService (ASCS) Consultant and Interim Director, Church Hill Economic DevelopmentCorporation Certificate of Honor presented by Virginia Union University presidentAllix B. James "In recognition of distinguished services to the University1955-1972" Member, Southern Growth Policies Board (6 years) Graduate School of Education, Howard University. Concentration inAfrican American Relations, emphasis on marketing, business, andeconomic development African American Institute and Howard University Fellow to West Africa Inventory of the John Benjamin Harris Papers, 1955-1991 and undated Certificate in Marketing Education, U.S. Department of Health, Educationand Welfare Stanford University, concentrated course on the "Role of Business inSociety," ROBIS Institute/Intercollegiate Studies Institute, Certificate Director, Virginia State office of Minority Business Enterprise and SpecialAssistant to Governor for Minority Enterprise, Office of the Governor,Commonwealth of Virginia Fellow, The Direct Marketing Educational Foundation, Inc. and DirectMarketing Day Fellow, Cleveland Scholarship Program, Inc. and Professorial Intern inMarketing, Cleveland Illuminating Company Collection Overview
The John Benjamin Harris Papers span the years 1955-1991 and include scholarly articles, corporatereports and proposals, product labels, 16mm film reels, and audio tapes. Materials represent Harris'academic and professional work at New York University and Virginia State University as well as hiswork for the Virginia State Office of Minority Business Enterprise. Topics touched on in the collectioninclude minority business enterprises; minority markets and minorities (especially African Americans)as consumers; and African American mass media. In addition, the collection reflects Harris' work for theadvertising industry with employers including Cunningham & Walsh, Inc., the Leo Burnett Company,Inc., and the Ted Bates Company. Brands represented include Alka-Seltzer (Miles Laboratories),Campbell Soup, Coca-cola, Cleveland Electric, Eastman Kodak, Pillsbury, and Schlitz.
The collection is organized into three series: Writings, Package Labels, and Audiovisual Materials.
The Writings Series includes scholarly articles, reports, and proposals from Harris' academic and
professional career in marketing research. The Package Labels series includes images of Campbell
Soup Company branded product labels. The Audiovisual Materials series includes reels of television
and radio advertisements for various company brands and advertising agencies.
Subject Headings
These are searchable subject entries for this collection. Performing a search on these subjects in theDuke University Libraries online catalog will bring up other related research materials.
Cleveland Electric Illuminating Company.
Inventory of the John Benjamin Harris Papers, 1955-1991 and undated Advertising executives--United States.
Advertising research--United States.
African Americans and mass media--United States.
Minority business enterprises--Government policy--United States.
Minority business enterprises--Virginia.
John W. Hartman Center for Sales, Advertising & Marketing History.
Related Material
Other materials relating to this collection may be found in the following Hartman Center collections
within the J. Walter Thompson Company Archives: the Domestic Advertisements Collection; the
Inventory of the John Benjamin Harris Papers, 1955-1991 and undated Granger Tripp Papers; the Shirley F. Woodell Papers; the Marketing Vertical File; and the
Edward G. Wilson Papers. Also, related materials may be found in the Bates Worldwide, Inc.
Records, the John E. Brennan Outdoor Advertising Survey Reports; the D'Arcy Masius Benton &
Bowles Archives; the Wayne P. Ellis Collection of Kodakiana; the Kensinger Jones Papers; and the
Gene Frederico Papers.
Inventory of the John Benjamin Harris Papers, 1955-1991 and undated List of Series
Writings Series, 1955-1991 and undated (2 boxes) Audiovisual Materials 1969-1982 and undated (3 boxes)
Restrictions on Access: Originals are closed to researchers. Use Copies are available in the collection.
Detailed Description of Collection
Writings Series, 1955-1991 and undated
(2 boxes)
Contains manuscripts of academic papers, business proposals, and reports written by Harris.
Arranged alphabetically by title.
"American Negro and His Media," The Leo Burnett Company, Inc., 1966 "Analysis of Consumer Advertising to the Washington, D.C. Negro Market," MBA Thesis, NewYork University, 1955 "Analysis of Virginia's Minority Bank Deposit Program," Virginia State Office of MinorityBusiness Enterprise, 1977 "Case for Negro-Oriented Newspapers," Eastman Kodak Company, 1967 "Communications and the Negro Market: Framework and Strategy," The Pillsbury Company, 1968(5 folders) "CMD Products (Still & Movie Equipment and Film) 1967-68 Marketing Plans Proposal," EastmanKodak Company, 1967 "Effective Advertising to the Negro Market: Some Basic Guidelines," Eastman Kodak Company,1967 (2 folders) "Export Strategies for the 1990s: A Strategic Plan for Minority Firms' Participation in GlobalMarkets," 1991 [A research proposal with 2 enclosures--Appendix A: Personal Data--Export Potential for MinorityEnterprises in the Caribbean and West African Countries; and Appendix B: Sample Publications] "Minority Market Relations Abstract," The Cleveland Electric Illuminating Company, 1983 "Minority Market Relations," The Cleveland Electric Illuminating Company, 1983 (2 folders) "Negro Market in America Today," Bob Dore Associates, undated Inventory of the John Benjamin Harris Papers, 1955-1991 and undated Package Labels, undated
Contains photocopies of Campbell Soup Company products, arranged alphabetically by brand.
Box 2 (continued)
[Bounty from Campbell's Corned Beef Hash, Bounty from Campbell's Chili con Carne (withBeans), Bounty from Campbell's Beef Stew, Bounty from Campbell's Chicken Stew, Bounty fromCampbell's Chili-Mac: Macaroni, Beef and Beans in a Zesty Sauce] [Campbell's Pork & Beans with Tomato Sauce; Campbell's Beans & Ground Beef in BarbecueSauce, Campbell's Beans & Franks in Tomato Sauce, Campbell's Barbecue Beans: 4 Kinds ofBeans in Mild Barbecue Sauce, Campbell's Old Fashioned Beans in Molasses Sauce, Campbell'sHomestyle Tomato Juice, V-8 Cocktail Vegetable Juice, Campbell's Condensed Bean with BaconSoup, Campbell's Condensed Tomato Soup, Campbell's Condensed Chicken Vegetable Soup,Campbell's Condensed Chicken Noodle Soup] [Franco-American Macaroni 'n Beef in Tomato Sauce: Elbow Macaroni with Ground Beef,Franco-American Spaghetti-Os in Tomato and Cheese Sauce, Franco-American Spaghetti-Os withSliced Franks in Tomato Sauce, Franco-American Spaghetti in Tomato Sauce with Cheese,Franco-American Spaghetti with Ground Beef in Tomato Sauce, Franco-American Spaghetti withMeatballs in Tomato Sauce, Franco-American Italian Style Spaghetti in Tomato-Cheese Sauce,Franco-American Mushroom Gravy, Franco-American Spaghetti Sauce with Meat,Franco-American Spaghetti Sauce with Mushrooms, Franco-American Chicken Gravy,Franco-American Beef Gravy, Franco-American Giblet Gravy] [Swanson Boned Turkey with Broth, Swanson Chicken Spread, Swanson Boned Chicken withBroth, Swanson Chicken a la King, Swanson Chicken in golden gravy (Chicken fricasee), SwansonClear Chicken Broth, Swanson Chunks o' Chicken] Audiovisual Materials 1969-1982 and undated
(3 boxes)
Contains sound tapes and film reels of TV and radio advertisements for Jack Tinker and PartnersAdvertising Agency (Alka Seltzer), Jos. Schlitz Brewing Co. (Old Milwaukee Beer), The Coca-ColaCompany, The Ted Bates Company, Cunningham & Walsh, Inc. (Old Milwaukee).
Restrictions on Access: Originals are closed to researchers. Use Copies are available in the
collection.
Inventory of the John Benjamin Harris Papers, 1955-1991 and undated Originals (Closed to Researchers)
Audiotape
AV1. Jos. Schlitz Brewing Co. Old Milwaukee Beer C&W 911. Undated. Format: .25" (7.5ips.). Use Copy UC-1 in collection.
[Contains radio commercials produced by Cunningham & Walsh and recorded by GothamRecording Corporation: 1. R-OM-60-69-118 "Louie"; 2. R-OM-60-69-119 "Beer Truck"; 3.
R-OM-60-69-93 "Anncr. - Music"; 4. R-OM-60-69-131 "Delivery Man"; 5. R-OM-60-69-122"Dentist"; 6. R-OM-60-69-126 "Documentary"; 7. R-OM-60-69-1128 "Race Track"; 8.
R-OM-30-69-120 "Repeat"; 9. R-OM-30-69-121 "Inflation"; 10. R-OM-30-69-129 "Skeptic";11. R-OM-20-69-71 "Match"; 12. R-OM-20-69-77R "Echo";13. R-OM-10-69-76R "Echo";14. R-OM-10-69-74 "Why"] AV2. Things go better with Coke. 1969. Format: .25" (7.5 ips.) TRT: 37.5 minutes. Use CopyUC-1 in collection.
[Contains radio commercials produced by McCann-Erikson, Inc. and The Coca-ColaCompany: spots numbered 1-4 Brooklyn Bridge :60; :60; :30; :30; spots numbered 5-8 B.J.
Thomas :60; :60; :30; :30; spots numbered 9-10 Carla Thomas :60; :30; spots numbered 11-12Jerry Butler :60; :30; spots numbered 13-14 Carla Thomas/Jerry Butler :60; :30; spotsnumbered 15-18 Vanilla Fudge :60; :60; :30; :30; spots numbered 19-22 Moody Blues :60;:60; :30; :30; spots numbered 23-25 Ray Charles/Aretha Franklin I, spots numbered 26-28 RayCharles/Aretha Franklin II :90; :60; :30; spots numbered 29-31 Ray Charles :90; :60; :30;spots numbered 32-34 Aretha Franklin :90; :60; :30; spots numbered 35-38 TommyBoyce/Bobby Hart :60; :60; :30; :30; spots numbered 39-42 The 5th Dimension :60; :60; :30;:30; spots numbered 43-46 Gladys Night and the Pips :60; :60; :30; :30] AV3. Alka Seltzer. Undated. Format: 16mm. Use Copy UC-2 in collection.
[Contains television commercials produced by Jack Tinker & Partners and entitled:"Caveman" AS-60-215; "Heartburn Man" AS-60-179; "Trailmaster" TV-69-3-30; "Bundle ofNerves" N-30-28; "Slow Pan" S-60-8; "Jim/Jamie" 69-0472-30; "Totem Pole" 69-0791-60;"Moon Trip" 69-0500-60. Also includes commercials for other Miles Laboratory products:Nervine, Sungard, Bactine, One-A-Day, and Chocks] AV4. Coca-Cola Reel. Undated. Format: 16mm. TRT: 6:08 minutes. Use Copy UC-2 incollection.
[Contains television commercials produced for The Coca Cola Company: TV6-828c RayCharles :60; TV6-841c "Summer Dimensions" :60; TV5-842c "Summer Dimensions" :50;TV3-843c "Summer Dimensions" :30; TV8-820c "Summer Dimensions" :08; TV2-840c"Scrambling" :20; TV6-816c "Summer Goes Better" :60; TV5-817c "Summer Goes Better":50; TV2-844c "Tub" :20; TV2-845c "Man Drinking" :20; TV8-846c "Shape" :08; TV8-847c Inventory of the John Benjamin Harris Papers, 1955-1991 and undated AV5. CHF2 62-75 (2). 1977-1978. Format: 16mm. Use Copy UC-2 in collection.
[Contains television commercials for Sears Automotive products (Diehard batteries, tires,mufflers, car radios, Sears Car Care Centers)] AV6. Old Milwaukee. Undated. Format: 16mm. TRT: 1 minute. Use Copy UC-2 in collection.
[Contains televison commercial produced by Cunningham & Walsh, Inc.: OM 60 68 47C6RTB0. "Irish" CLR 60 SEC 7296] AV7. Old Milwaukee. Undated. Format: 16mm. TRT: 1 minute. Use Copy UC-2 in collection.
[Contains television commercials produced by Cunningham & Walsh, Inc.: OM 60 68 50C6RTB0. "Trial" CLR 60 sec 7287A] AV8. Old Milwaukee. Undated. Format: 16mm. TRT: 1 minute. Use Copy UC-2 in collection.
[Contains television commercials produced by Cunningham & Walsh, Inc.: OM 60 68 48C6RTB0. "Where Are You From" CLR 60 sec 7296] AV9. CW Old Milwaukee. Undated. Format: 16mm. TRT: 1 minute. Use Copy UC-3 incollection.
[Contains television commercials produced by Cunningham & Walsh, Inc.: OM 60 68 32CContract. "Showdown" CLR 60 sec] AV10. "Ted Bates" AAF Hall of Fame Induction 3/31/82. 1982. Format: 16mm. TRT: ~10minutes. Use Copy UC-3 in collection.
AV11. Untitled. Undated. 16mm. Use Copy UC-3 in collection.
[Includes televison commercials for: Zest Beauty Bar (including one commercial in Spanish);Charmin bathroom tissue (Mr. Whipple); Ivory Snow detergent; Scottie tissues; White Cloudbathroom tissue] AV12. Untitled. Undated. 16mm. Use Copy UC-3 in collection.
[Includes television commercials for: Lilt home permanent; Zest Beauty Bar (including oneadvertisement featuring an African American actress); TWA; Vick's Formula 44; Prellshampoo; Pepto-Bismol; E.F. Hutton; Chemical Bank New York; Cool Whip; Nyquil coughsuppressant; Texaco; Scope mouthwash] Production Masters (Not for Research Use)
AVM1. Master for AV1-AV2. Format: DVD. Created: 2008.
Inventory of the John Benjamin Harris Papers, 1955-1991 and undated AVM2-AVM3. Masters for AV3-AV12. Format: Betacam SP. Created: 2008.
Use Copies
Box 2 (continued)
UC1-UC3. Use copies for AV1-AV12. Format: DVD. Created: 2008.

Source: http://library.duke.edu/rubenstein/findingaids/harrisjohnb.pdf