kin care is a multi billion dollar industry in Australia fuelled by the desires of women and men to
maintain glowing youthful looks in a country with some of the harshest conditions on earth.
SCurrently this market is still dominated by imported American and European brands due to the
notion that these products must be superior. However the tide seems to be turning with more consumers
turning towards local products manufactured to suit Australian conditions. Here Dr Yasmin Edwards talks
about Philou Skin Rejuvenation Technologies, her South Australian-based company that is rapidly rising to the
forefront of the skin care industry.
Dr Yasmin Edwards
“I have always been fascinated with skin care and whilst
These customized treatments, which include manicures,
growing up was forever buying and trying”. “A career in cellular biochemistry
pedicures, zonal body treatments and a full spectrum of facials ranging from
gave me the skill-set to really understand the biological needs of the skin and
30 min intense treatments to 2 hour complete rejuvenation facials.
it was at this point that I started to find it hard to reconcile some of the
The fundamental point of difference to all Philou
outrageous claims made by some skin care companies”. “Not only are many
treatments is that they are totally customized to the individual which Dr
product ingredients unnecessary and even harmful to the skin, there is also
Edwards says “ is logical given that individuals have periodic variations in skin
no physiological way that some of the acclaimed ingredients can penetrate
care needs due to seasonal and hormonal triggers which will differ from
the skin layers or maintain the correct molecular configuration to be of any
those of another individual”. A client will therefore never experience any two
use”. “Unfortunately as with many consumer-driven industries, just very
clever marketing and high volume turnover rather than product
“…point of difference to Philou treatments is that
effectiveness has propelled many of the high profile cosmetic giants to where they are”.
they are totally customized to the individual.”
“…hard to reconcile some of the outrageous claims
Samantha Freeman, Philou’s Victorian-based trainer
describes the Philou products as “an intelligent range of products that will challenge some therapists who are only used to offering standardized
Philou Skin Rejuvenation Technologies® launched in
treatments”. Philou therefore provides extensive training that has a strong
November 2003 with three ranges – AboutFace® premier skin care,
focus on skin diagnosis which is offered as onsite training to staff within the
Clayful Oils® mask treatments and Munchkin® skin care exclusively for
business owners own salon as well as at National training workshops.
children. All products contain absolutely NO Artificial Fragrances, Colourings
Comprehensive business development support is also extended to all
or Preservatives, NO Solvents, Harsh detergents, Parabenes or Petroleum-
businesses that take on the Philou products to ensure that they fully
or Animal-Derived Products. All products are manufactured entirely in
capitalize on the potential for rapid growth and increased profitability.
Australia from concentrated ingredients that are quality tested in a Therapeutic Goods Act-accredited laboratory.
“The journey so far has been amazing and the sensational
results achieved daily by Philou therapists continues to excite and drive us to
The Philou range of products is spear-headed by the
develop and extend our product range. Becoming naturally skin savvy has
AboutFace® and Clayful Oils® range of professional and retail products,
been the best career decision I ever made”. For further information on Philou visit
that enables salons to offer women and men customized in-salon services
our web site, www.philou.com.au, or contact Monika Hindmarsh, Philou Business
and a comprehensive range of home care products.
Development Coordinator, on 0413 805 837.
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