TEN PEAKS COFFEE COMPANY INC. DIRECTORS AND OFFICERS David J. Rowntree, Chairman Alton McEwen
Mr. Rowntree is a founder and Managing Director of Tricor
Mr. McEwen is an experienced business executive with an
Pacific Capital, a private equity investment firm. Prior to
excellent reputation in the worldwide specialty coffee industry.
founding Tricor, Mr. Rowntree spent over 16 years as a
In July 2011, Mr. McEwen was appointed President and
practicing lawyer both in public practice and as in-house
CEO of Distant Lands Coffee Company, having served on the
counsel. In addition to serving as Chairman of Ten Peaks,
company’s board of directors since 2006. Distant Lands is a
Mr. Rowntree is a board member of CPI Card Group, Golden
premium, vertically-integrated coffee farming, importing and
Boy Foods, and Keyes Packaging Group, Inc. Mr. Rowntree
roasting operation based in the state of Washington. Previously,
obtained a Bachelor of Arts degree from the University of
Mr. McEwen was CEO of The Second Cup Ltd., Canada’s
British Columbia and a Bachelor of Law degree from
leading specialty coffee retailer, from 2000 until his retirement
Osgoode Hall Law School in Toronto, Ontario.
in 2004. In addition, he brings strong packaged goods andfood service expertise gained through prior senior managementpositions with mmmuffins Ltd., Rowntree Canada, Laura
Frank Dennis, President & CEO, Director
Secord, and Catelli Ltd. Mr. McEwen is a graduate of McGill
Mr. Dennis leads Ten Peaks and SWDCC with over 15 years
of experience in the coffee industry. His background is inpackaged goods marketing with Braun Canada and Kraft FoodsCanada. Mr. Dennis led the $300 million Kraft coffee portfolio
Roland W. Veit
in the late 1990s and was responsible for the sale of the
A native of Switzerland, Mr. Veit is the principal owner and
Swiss Water Division to private equity interests in 2000.
Chairman of Paragon Coffee Trading Company Ltd. (Paragon),
As President and CEO of SWDCC, he has led the growth of the
a large US green coffee trading house. He has been involved in
business and the brand as well as the extended development
the coffee business since 1972, when he started his career at
of the chemical free decaffeination category. Mr. Dennis is
Nestle's world headquarters in Switzerland. In 1978, Mr. Veit
highly involved in the specialty coffee industry and is also
left Nestle to work as a coffee trader in Johannesburg and New
currently the President of “Grounds For Health” a charity
York, before co-founding Paragon in 1986. He served as a
dedicated to reducing cancer in women living in coffee-
board member of the Green Coffee Association of New York
producing regions. Mr. Dennis earned a B.A. in Economics
(GCA) from 1998 until 2007, including two terms as
from the University of Western Ontario, and a M.B.A. from
Chairman. Mr. Veit serves as a quality and technical arbitrator
for the GCA, and the Specialty Coffee Association of America(SCAA). Previously, he was the Chairman of the SCAA’sInternational Relations Committee. Diane Fulton
Ms. Fulton is Vice-President and Chief Investment Officer ofthe Vancouver Foundation. Previously, she was Executive
Sherry Tryssenaar, CMA, CFO
Director of Investments for the University of British Columbia’s
As Chief Financial Officer of Ten Peaks and SWDCC,
Faculty Pension Plan. In addition, she spent 11 years at Scotia
Ms. Tryssenaar is responsible for the corporate finance, external
McLeod Inc., most recently as Director and Vice President of
financial reporting, compliance and risk management, and
Corporate Finance. Ms. Fulton is an advisor to the investment
investor relations functions of the companies. Ms. Tryssenaar
committees of Insurance Corporation of British Columbia and
is an experienced financial executive and a Certified
Pacific Blue Cross. She holds an honours B.Sc. from the
Management Accountant. She earned a Bachelor of Business
University of Toronto and an M.B.A. from York University. In
Administration (first class honours) from Simon Fraser
2008, she completed the Directors Education Program offered
University, and an MSc (Econ) from the London School of
by the Institute of Corporate Directors and earned the ICD.D
Economics, which she attended as a Commonwealth Scholar.
Ms. Tryssenaar is Vice Chair of YWCA Metro Vancouver, and a director of Unit Electrical Engineering, a privately heldcorporation. In 2011, Ms. Tryssenaar was recognized as
Richard T. Mahler
BC’s CFO of the Year in the Small Public Company category.
Mr. Mahler was Executive Vice President and CFO of FinningInternational Inc., the world's largest Caterpillar dealer, from1990 until his retirement in 2003. In addition to serving onTen Peaks board of Directors, Mr. Mahler is a director and chairof British Columbia Investment Management Corporation and a director and chair of Sterling Shoes Inc. He is past chair ofPartnerships BC, and past chair of the VGH/UBC HospitalFoundation. He holds an M.B.A. from McMaster University,and a B.Sc. in Mathematics and Computing Science from the University of Waterloo. 56 Ten Peaks Coffee Company Inc. | 2011 Annual Report
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